New and improved...or, is it?

Update:

(see post here: http://badgrammarinseattle.blogspot.com/2011/03/syllable-switcheroo.html)

Sport Entainterment Remains

When the sign disappeared for a few days, I thought it might be out for repairs. Turns out, they were just changing the name of the establishment (and telephone number). The sign-maker never caught his mistake...